Social Media Management
Facebook, TikTok, Whatsapp
Overview
- Lectures 3
- Duration 3months
- Skill level Beginners - Expertise
- Language English
- Assessments True
Course Description
This course is designed to equip students with the skills and knowledge required to professionally manage social media platforms for businesses, brands, and personal growth. It covers strategy creation, content planning, platform optimization, analytics, and campaign execution using modern tools and techniques.
Certification
Upon completion, learners will be awarded a Certificate in Social Media Management from Rukatech College, recognizing their ability to manage and grow social media presence effectively.
Learning Outcomes
- Understand the role and impact of social media in modern marketing.
- Create and manage professional social media accounts across various platforms.
- Develop content strategies tailored to target audiences.
- Use tools for scheduling, content design, and analytics.
- Run and optimize paid ad campaigns on platforms like Facebook and Instagram.
- Analyze performance metrics to improve engagement and reach.
- Manage online communities and handle customer communication.
- Create reports and present social media performance to clients or management.
Curriculum
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Introduction to Social Media Marketing
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Lesson 1. Understanding Social Media Platforms1.5 hours
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Lesson 2. Digital Trends and Brand Awareness1 hour
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Content Creation and Strategy
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Lesson 1. Crafting a Social Media Plan1.5 hours
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Lesson 2. Designing Posts with Canva1.5 hours
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Lesson 3. Video and Reel Creation1 hour
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Platform Management Tools
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Lesson 1. Using Buffer and Hootsuite1.5 hours
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Lesson 2. Scheduling and Automation1 hour
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Advertising and Analytics
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Lesson 1. Running Facebook and Instagram Ads2 hours
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Lesson 2. Interpreting Insights & Reports1.5 hours
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Professional Practice
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Lesson 1. Client Management and Branding1 hour
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Lesson 2. Portfolio and Career Opportunities1 hour
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